This is the main notice I’ve seen about amassing significance at the advertisement set/crusade level. Is this dependent on a straight normal of the advertisements inside or is it weighted?
]]>But you’re missing a key factor in how relevance score is factored.
Actions count as positive feedback.
Conversions count as actions. And you can create different kinds of conversions, like “key page views”, that will help nudge up your relevance score.
Although like you said – Don’t obsess over this! The real thing that matters is the result.
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